Email Optimize
By Pramukh Raj Devkota /
A consulting practice focused on stabilizing and compounding email & SMS revenue for ecommerce brands once scale introduces fragility.
This is where I work directly with teams on sequencing, relevance, and system behavior over time.
Who this is for
Ecommerce brands with established email & SMS programs experiencing structural decay. Declining engagement. Unpredictable deliverability. The need to send more to get the same result.
Not for startups building from scratch. Not for businesses looking for quick wins or mass-market tactics.
What problems this solves
Programs that behave unpredictably at scale. When volume doesn't translate to results and small changes create outsized risk.
Declining engagement despite increased activity. When relevance slips, inbox trust weakens, and compounding turns into constant chasing.
Fragility introduced by scale. When every improvement feels temporary and nothing builds on what came before.
The work addresses sequencing, relevance, and system behavior. Based on the DORTA framework (Delivered → Opened → Read → Taken Action).
How engagement works
This is selective, systems-level consulting work. Not mass-market. Not productized. Not agency work.
Engagement begins with understanding the structural problems in your email & SMS system and determining if the work is a fit.
If you're experiencing fragility at scale and need systematic correction, reach out.